Recent Articles

Spring 2013 | Articles

The Foundation Fighting Blindness – Supporting Breakthroug...

Sight: it’s precious, irreplaceable and usually taken for granted until something happens to it.   Erin George first noticed changes to her vision when she moved to a new city for university. The then nineteen-year-old noticed she couldn’t see the … READ MORE >

Spring 2013 | Articles

Smart Eye Care Professionals Have Their Practices Appraised

Like most independent business owners in Canada today, eye care professionals are presented with both the challenge and great fortune to own a valuable business that generates very good cash flow. Sounds like a great proposition – so why would … READ MORE >

Spring 2013 | Articles

Your Brand is an Asset. Manage It Well.

It’s 10 a.m. and you’re craving a cup of coffee.  Right across the street, all lined up in a row, are Tim Hortons, Starbucks and McDonald’s. Which do you choose – and why? I have presented many seminars and workshops … READ MORE >

Spring 2013 | Articles

A Life Changing Goal….For Generations

The New Year is in full swing and its time to review some of our goals and resolutions. By Valentine’s Day, as in years past, we have betrayed and abandoned many of the resolutions we made. Remember those ads by … READ MORE >

Winter 2013 | Articles

Victimized by the Proprietary Deal

The con man refers to his target as a “mark” – easy prey to be exploited. Private Equity (PE) guys are too polite to refer to their victims in such pejorative terms, but, as I learned this week from my … READ MORE >

Winter 2013 | Articles

The Entrepreneurial Optometrist – Financing a success...

Establishing and building a successful practice is a dream for many optometrists, but it’s not for the faint of heart.   Whether purchasing an existing practice or starting one from the ground up, dedication, passion, creativity, hard work and business savvy … READ MORE >

Winter 2013 | Articles

Should You Incorporate Your Optometric Practice?

Incorporating a professional practice has been around for more than 10 years, but we are always amazed at how few are incorporated. There are some significant financial advantages to incorporation that many of you might be missing out on. Let’s … READ MORE >

Winter 2013 | Articles

The Lorax, Optometrists and Dr. Seuss

I would like to welcome you to this edition of Profitable Practice Optometry Edition Magazine.   For those of you who know me or have read previous articles, you know that I try to give you the true facts on … READ MORE >

Winter 2013 | Articles

Feature Interview with Jane Ebbern

Sight can make the difference between a life of poverty and a life of opportunity. Optometry Giving Sight is a unique organization that helps make it happen.     How did your organization Optometry Giving Sight get started?   Optometry … READ MORE >

Winter 2013 | Articles

Professional Marketing: Realize The Full Potential Of Your P...

As a concept, creating a marketing action plan for your practice is pretty big. In reality, though, it’s a combination of steps that are relatively easy to execute as long as you’re willing to apply some dollars and sense. If … READ MORE >