Recent Articles

Spring 2013 | Articles

Your Brand is an Asset. Manage It Well.

It’s 10 a.m. and you’re craving a cup of coffee.  Right across the street, all lined up in a row, are Tim Hortons, Starbucks and McDonald’s. Which do you choose – and why? I have presented many seminars and workshops … READ MORE >

Winter 2013 | Articles

Professional Marketing: Realize The Full Potential Of Your P...

As a concept, creating a marketing action plan for your practice is pretty big. In reality, though, it’s a combination of steps that are relatively easy to execute as long as you’re willing to apply some dollars and sense. If … READ MORE >